The Past and Future of Digital Marketing: A View From the Cannes Cyber Jury

What a difference a decade makes

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Management Consulting

Does the title “management consultant” make you think of a vague, nondescript role? This could be true - management consulting opportunities and duties round out a vast area of the spectrum. Consulting is part of any job field, as is management. But the title gives more insight than one might realize. A management consult is…

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Business Consulting

For a business to be 100 percent effective, it’s leaders/executive team and employees must learn to adapt and change to ever-changing, mutable industries. From technologies to target audiences, something is always a little different, year after year. Sometimes learning and adapting can be complicated and overwhelming, and this is where hiring a business consultant can…

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Intro To Digital Marketing

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

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How to Use Emotion to Strengthen Your Digital Marketing

Marketing is creating a connection with your audience. What better way to do that than through the use of

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What is a multichannel marketing plan? - Smart Insights Digital Marketing Advice

…and why do you need one? Knowing where to start, how to structure a plan, is often the most difficult part of planning, especially if you aren’t experi. Marketing topic(s):Digital marketing strategy. Advice by Dave Chaffey.

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Business Consulting

For a business to be 100 percent effective, it’s leaders/executive team and employees must learn to adapt and change to ever-changing, mutable industries. From technologies to target audiences, something is always a little different, year after year. Sometimes learning and adapting can be complicated and overwhelming, and this is where hiring a business consultant can…

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Tips for Success in Content Networks

Small business owners save themselves a great amount of time and money by utilizing the most effective strategies to manage their online advertising campaigns.

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Here's How a Partnership Can Speed Up Your Startup Growth

Organic growth only takes startups so far. How does one know when it’s time to expand to external resources and partners?

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Seven reasons why your business needs online marketing

The real question isn’t about having an online platform for your business, but rather, how to effectively use that platform to bring in sales.

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‘Lack of worker engagement is a real risk factor for business’

Engagement is trickier to achieve than job satisfaction but much more valuable

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Top 10 Big Data Trends in 2017 for Financial Services | MapR

January 12, 2017 | BY Sean O’Dowd In the past year, the big data pendulum for financial services has officially swung from passing fad or experiment to large deployments. That puts a somewhat different slant on big data trends when compared to 2016 trends.

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Why I wrote the Small Business Handbook

I’ve been asked this question a number of times in the last couple of months. My initial response was when I started my business, I wished I had a single resource I could tap into, get access to or…

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Ad Blocking, a Prime Example of a Technology War: Q&A with Stuart McDougall, SourceKnowledge | ExchangeWire.com

The rumour of ad blocking killing the advertising industry has never come to fruition; but it certainly continues the conversation about the need and want

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Drones, Databases & Deals

Technology offers investors and their advisers a menu of marketing tools that seemed unimaginable just a few years ago. Brokerage firms are upgrading their websites, dispatching drones and employing virtual reality to heighten the drama of their presentations.

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